EA 2020 Impact Report
Walden Hyde
The gaming company, Electronic Arts, came to Walden Hyde in need of an Impact Report. I came up with a design that embodied their brand and also complied with their brand guidelines. EA wanted their first report to be primarily digital but still friendly to anyone who printed it. Because of these two different requirements, I prioritized finding a happy medium.
First, I created a special page size that was both digital and print friendly. Then I mulled over the perfect point size for type that would be both easy to read on a screen or if someone printed out the report. In the digital edition, I used the logo in the folio as a button for readers to easily jump back to the TOC.
Another must have for them was the layout being able to accommodate a lot of text without feeling too heavy. I built ample white space into the grid by adding a thin fourth column that could shift around where needed.
View the full report here.
View the 2021 update here.
