Operation Stay Safe
Walden Hyde
When COVID-19 struck, POWDR needed help creating a campaign to keep guests safe around all of their ski resorts. They chose this fun illustration direction to help make this serious topic more approachable. I started each illustration from a sketch and then vectorized each one while keeping the textured lines.
Since multiple resorts were going to be utilizing this campaign, we made everything easy to rebrand in their own typefaces and colors. I also created templates and a Creative Cloud Library with all of the icons and illustrations. This made putting assets together easy for their resort creative teams.
